Anemia remains one of the most pressing yet under-addressed health concerns for Indian women and girls, with over 50% affected according to the NFHS-5 (National Family Health Survey ). Despite national initiatives, early detection remains a challenge especially in rural and underserved communities where access to testing is limited, and invasive blood draws often discourage participation.
To address this, the Ministry of Health and Family Welfare launched the Swasth Nari, Sashakt Parivar Mission, aiming to promote preventive health screening for women and adolescent girls. The campaign has seen massive impact over 6.5 crore women screened across 18 lakh health camps—yet the need for scalable, accessible screening technology remains.
At this intersection of community health and innovation, Ezerx has emerged as a key technology partner. Through our participation in the Odisha chapter of the mission, we successfully conducted 150+ non-invasive hemoglobin screenings among women and school-going girls ,many of whom were eager to be tested without the fear of needles or blood collection.
This article explores how Ezerx, through our smart screening device EzeCheck, directly supports the “Swasth Nari, Sashakt Parivar Mission “& enhancing early detection of anemia, enabling mass outreach, and making healthcare accessible through innovation.
Here’s what you’ll learn:-
Detail Understanding of Swasth Nari, Sashakt Parivar mission
What is the Swasth Nari, Sashakt Parivar initiative?
“Swasth Nari, Sashakt Parivar” (Healthy Woman, Empowered Family) is a national health outreach campaign launched by India’s Ministry of Health & Family Welfare and Ministry of Women & Child Development. From September 17 to October 2, 2025, it aimed to deliver preventive, promotive, and curative health services to women, children, and families through massive screening camps.
Over 18 lakh health camps were held across the country, with a footfall of nearly 10 crore citizens and more than 6.5 crore women benefitting. During the “ Swasth Nari, Sashakt Parivar” two weeks campaign, the scale and diversity of screenings were remarkable:
Key health challenges: Women, families & anemia
Women and adolescent girls in India face disproportionate burden of anemia, malnutrition, and limited access to screening. Conventional hemoglobin tests require blood draws, reagents, cold chain, lab infrastructure, and trained personnel. In remote or resource-constrained settings, these constraints often result in low screening coverage, especially among marginalized populations.
Furthermore, data latency, logistical costs, waste disposal, and patient fear/discomfort impede mass testing in large campaigns like Swasthya Nari. To truly reach millions of women in rural or remote regions, innovations in non‑invasive, low-cost, scalable screening are essential.
The Technology Behind Ezerx & EzeCheck
What is EzeCheck?
EzeCheck is India’s first smartphone‑based, non‑invasive hemoglobin screening device. It uses optical/spectroscopic measurement, paired with AI / machine learning models, to estimate hemoglobin levels without drawing blood. The device is compact, user-friendly, and connects via a smartphone interface.
How EzeCheck Uses AI, Optical Sensors, and Smartphones to Enable Painless Testing
EzeCheck combines three core technologies to make anemia screening fast, painless, and accessible:
Clinical validation & accuracy
Independent studies (e.g. “Diagnostic Validation and Feasibility of EzeCheck”) show ~91.59% accuracy within ±1.5 g/dL compared to gold-standard lab methods. Cost‑effectiveness analyses demonstrate that per‑test cost ₹ 10 which is significantly lower because there are no consumables, no reagents, and no biomedical waste.
Because the system does not rely on cold chain or reagent logistics, deployment in rural and remote areas becomes far more feasible. Our device’s (EzeCheker ) portability and ease of use allow community health workers or school staff to operate it with minimal training.
How Ezerx Supports the Swasthya Nari, Sashakt Parivar Parivar Mission in Practice
We always believe “EzeRx – Easy for prescription” & “Making Healthcare Accessible Through Innovation” & these are not slogans for us they reflect our approach in action.Here’s how we align with mission goals turning technology into impact
Mass Screening in Women & Adolescent Health Camps
In our Odisha pilot (150+ participants), women and schoolgirls lined up voluntarily for testing among them many for the first time, because the test is painless, fast (a few seconds), and feels modern. Without needles, the psychological barrier is removed.In large health camps, EzeCheck augments the reach: you can test dozens per hour, without queuing for a lab.
School Health & Family Health Programs
To build healthier families, screening girls early is vital. In school settings, EzeCheck can identify anemia early, recommend dietary or therapeutic intervention, and feed that data into state school health programs. By integrating into family health programs, households get feedback on women’s health, closing the loop on preventive care.
Support for Government / CSR / Community Programs
Ezerx is actively exploring partnerships with government schemes (e.g. RBSK, Anaemia Mukt Bharat) and CSR arms. Our device is a natural fit for large-scale health drives because it reduces cost, simplifies logistics, and avoids consumables. Through pilot deployments, we can demonstrate the validity and scalability.
Data & Monitoring for Decision Making
Behind the scenes, Ezerx offers dashboards and aggregated analytics. With geotagged screening data, public health officials can identify anemia hotspots, deploy targeted nutrition drives, or schedule follow-up camps. Alerts and notifications help with follow-up for high-risk individuals. This data feedback loop is essential in converting screening into sustained health outcomes.
Benefits & Impact of Integrating Ezerx into Swasthya Parivar
In national campaigns, over 1.51 crore anemia screenings were done under Swasthya Nari Abhiyaan. When Ezerx and its non‑invasive screening technology become part of the Swasthya Nari mission, the ripple effects are profound. Below is how different stakeholders win:
For Individuals (Women, Adolescents & Children)
For Health Systems & Programs
For Society & National Health Goals
By combining individual benefits with system-level efficiencies and social impact. Now days many hospital prefer noninvasive test to care patient health and fast result. We Ezerx into the mission to produce sustained, scalable change rather than one-off screenings.
Built for the Field: Real-World Performance & Optimizations
Even in diverse field conditions, EzeCheck delivers high performance by design. Here’s how it’s optimized for large-scale deployment across India’s public health ecosystem:
Future Roadmap & Vision
The journey doesn’t stop here. Our planned next steps:
By aligning with missions like Swasthya Nari, Ezerx aims to go from “pilot device” to public health infrastructure.
Joining Hands for Swasth Nari, Sashakt Parivar
Are you an NGO, public health department, school, or CSR team seeking a more scalable way to screen for anemia? We welcome collaborations, pilot programs, and partnerships across India.
At Ezerx, we’ve seen first-hand how non-invasive hemoglobin screening ,especially when no needles are involved ,can boost participation among women and adolescents. In our Odisha pilot, over 150 women and schoolgirls eagerly came forward for testing using EzeCheck, our smartphone-based screening device.
By aligning with the Swasth Nari, Sashakt Parivar Mission, we aim to expand the reach and efficiency of India’s health initiatives making healthcare accessible through innovation.
Looking to make your next women’s health drive more inclusive and tech-enabled? Contact us to learn how EzeCheck can support your mission.
Healthier women → stronger families → thriving communities.
FAQ
What is the accuracy of EzeCheck non-invasive hemoglobin testing?
EzeCheck has shown an accuracy agreement of around 91.59% within ±1.5 g/dL, based on clinical validation studies. While it's not a complete replacement for lab-grade testing, it's proven highly reliable for screening large populations, especially where traditional methods aren't accessible or practical.
Can Ezerx / EzeCheck replace laboratory blood tests?
EzeCheck is designed as a screening tool, not a diagnostic replacement for lab tests. It helps identify individuals who may need further medical attention. Its non-invasive and quick approach makes it ideal for first-level screening, especially in remote or high-volume settings like schools and health camps.
How long does a non-invasive hemoglobin test take with EzeCheck?
Each test takes less than 60 seconds, from scan to result. The device connects to a smartphone, scans the fingertip, and shows hemoglobin levels instantly — with no needles or blood samples involved. It’s built for speed and ease, making mass screening both fast and comfortable.
Is EzeCheck affordable for rural / government health programs?
Yes, EzeCheck was built with affordability and scale in mind. With no consumables, no biomedical waste, and minimal maintenance, it significantly reduces long-term costs. It’s already being used in CSR and government programs targeting anemia detection in rural areas, schools, and primary health centers.
Which age groups or populations can use this non-invasive screening device?
EzeCheck is safe and effective for children (5+), adolescents, adults, and elderly individuals. It’s especially useful for women and school-age girls, who are often most affected by anemia.Its pain-free approach encourages participation even among younger or needle-averse populations.
How does the device ensure data privacy and security?
EzeCheck follows data encryption protocols and anonymized data collection practices. Personal health data is securely stored and only accessible to authorized healthcare personnel.Ezerx prioritizes data protection and compliance, especially when partnering with government and public health systems.
How can organizations partner with Ezerx for Swasthya Nari Parivar deployments?
Organizations can connect with Ezerx through the official website (www.ezerx.in) or via direct outreach for pilot programs, CSR collaborations, or government health schemes. Our team supports training, deployment, and integration into existing programs to ensure smooth implementation aligned with public health goals.
